Have Recent Changes Made Facebook Less Appealing to Businesses?

Have you noticed a drop in the reach of your business’s Facebook page posts in recent months? You are not alone. Many businesses have been feeling the effects of recent algorithm changes that significantly decreased the organic reach of business and fan pages. Instead of being visible to fans who have already expressed an interest by “liking” their page, now businesses are pushed to pay to promote their posts. To use an old analogy, instead of continuing to give the milk away for free, Facebook is pushing businesses thirsty for exposure to rent the cow in the form of paid ads and sponsored posts.

How to Optimize Your Linkedin Profile for Top Search Ranking

With over 277 million members in 200 countries around the world, LinkedIn is the undisputed powerhouse of professional social networking. In fact, last year an astounding 94% of recruiters acknowledged using LinkedIn to vet candidates. Despite the fact that it is one of the older social networks out there, LinkedIn continues to see sizeable growth year after year. Without a doubt, LinkedIn can be an incredibly valuable tool for both businesses and individuals.

What are the Top Social Media Networks?

Without a doubt, social media has changed the way that millions of people live, from the way they use the internet to the way they interact with others. Social media allows individual users to create an idealized, digital version of their lives that they can then share with others. At the same time it allows businesses to build brand awareness, recruit top talent, and engage with customers in ways they never could before. While new networks emerge all the time as older ones fall out of favor, there is no doubt that social media itself is here to stay. Pew Research found that 73 percent of internet users belong to at least one social network, and an estimated 42 percent of adults who go online belong to more than one social network.

Tips for Engaging with Your Customers Using Social Media

Social media offers businesses exciting new opportunities to engage with their customers as never before. However, it is important to know how to engage with your customers in order to get the most benefit. Not all social media posts are created equal, so it is essential to know the right way to engage with your customers on social media to avoid making costly or embarrassing mistakes.