Monday, May 12, 2014

Which Words Lead to the Highest Levels of Engagement and Sharing on Social Media?

which words lead to the highest levels of engagement and sharing on social media?
Do you wish that you could increase the engagement your fans or followers take with your social media content? You actually can increase your level of engagement by making sure to use particular words in your posts. The fact is, some words simply hold more power over the decision making process than other words. By using the right words, you can lead readers to engage with your content and share it with others.

Here are a some words that have been found to receive the highest amount of interaction on Facebook:
  • Like
  • Share
  • Comment
  • Post
  • Where
  • When
  • Deals
  • Submit
  • Discount
  • Inspires
  • Warns

Again, just like with any type of content, it needs to have value to the reader for it to be engaging. If you want to get more interaction with your social media posts, make them worth the reader’s time. A post that makes people feel good by using terms like “unite” or “inspire” or entertains them by using terms like “amuse” will see more interaction from users. Posts that are helpful because they “advise” or “warn” will also be well-received.

Asking your audience a question also leads to a higher likelihood of engagement. You may have noticed that “where,” “when,” and “should” are among the recommended words to use to increase engagement.

Just like with your other marketing endeavors, you should include a call to action in your social media posts. After all, if you want people to take an action you will increase your chances of success if you tell them to do it.

You can use social media to market your business, but be careful to avoid being too promotional or going for the hard sell if your goal is to get more engagement. Posts with words like “contest,” “promotion,” or “coupon” actually get fewer shares and likes, which means they will drive less traffic to your website.

With Twitter, it is important to remember to ask nicely. For example, adding the phrase “Please retweet” will increase your chances of being retweeted by 160%. Calls to action work well on Twitter as well. “Check it out” is one of the most frequently seen phrases in retweets. The phrase “new blog post” also tends to see high levels of engagement as long as the tweet contains a link.

While you want to make sure to use the right words, it is important to remain brief. Research has found that shorter posts tend to receive the most interaction. This is probably due to the fact that people are scrolling and will not take the time to read a longer post.

By using the right trigger words, you can increase the level of engagement you see with your social media posts. Increased engagement will ultimately lead to both increased brand awareness and higher revenue.

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